The Lead aims to heighten the casual basketball fan's knowledge of the game. We cover big markets and small market teams alike, no matter the size, by providing commentary and analysis on topics other outlets overlook. Through our team branch system, we embrace comprehensive coverage of each team, with content being crafted by the fans who watch their teams on a nightly basis. By fans and for fans, The Lead prides itself on a team of invested contributors who seek to bring authenticity and nuance back to the basketball media space.