Association for Interactive Media and Micropayments (aimm) is the specialist trade association for the interactive media and micropayment industries in the UK. We are a not for profit organisation, funded by our members, run for our members. We create conditions for growth and protect the regulatory environment in which our members operate. aimm has four main areas of activity: We bring together members in working group forums, build networking ties, interface with regulators and educate members. The purpose of aimm is to create an environment of consumer confidence and trust within which our Members’ commerce can flourish within a framework of a strong Members’ code of ethics. aimm has a membership that represents the entire value chain – from the providers of information and entertainment to the network operators and technical service providers that deliver and bill them to customers. No other UK organisation has such reach or representation.