righTune inspires emotional engagement between brands and their potential consumers by playing relevant, personalized background music on websites. This subtle yet ubiquitous ambiance adds a deep emotional dimension to a site’s content, which directly impacts consumer behavior and increases revenue. According to Gallup Organization research “33% of consumers report that music influenced their decision to make a purchase”. In fact, righTune takes the widely-accepted concept of in-store music used and leverages it for the online world. righTune’s curated,algorithmically-selected music is chosen specifically to create a perfect ambiance for each website.