1-2-1 Mobile’s Marketing Activation Platform seamlessly transforms any automotive dealer and retailers’ online or offline marketing campaign into an interactive mobile-specific engagement tool. Our platform uses each engaged customer’s mobile phone number to uniquely track their journey from initial impression through in-store redemption with an image-based mobile coupon, providing unprecedented marketing intelligence. 1-2-1 Mobile is a CDK Global partner and has partnered with top-tier automotive groups nationwide enabling mobile engagement with their customers that results in breakthrough redemption rates and ROI. 1-2-1 Mobile was founded in 2012 by a team of industry veterans with deep expertise in online marketing and technology. We are headquartered in Princeton, NJ and have a technology team based in Tel Aviv, Israel.