Innovation, studying people's needs and aspirations, identifying consumer trends and integrating technological processes summarises our work philosophy. This design approach enables us to generate strategic visions that provide solutions capable of making the users' experiences meaningful and creating strong emotional ties with the brands. Connection between company, culture and context, design must be a unifying element that fosters creative synergies within organisations, synergies that are imperative for business success. Design, brand and company are a powerful combination: together, they establish the promises, make up expectations... and create dreams.