It took us quite awhile to get to where we are today; 37 years in fact. We started sharing our love through our delicious and delightful biscuits since 1985. We’ve always been known as the biscuit brand with the humble and kind girl as its logo. And now it’s time for a change and a makeover. Over the last 35 years, while we have retained much of humble disposition, we have also grown more open, braver, and funnily more human. Open because we have grown to share our love to over 80 different countries. Braver because we want to be better and inject more fun and playfulness in biscuit makers. More human because we have learned that biscuits are more than just a culinary delight; biscuits are about people. They are about making connections, breaking barriers, and building bridges. Following this perspective, we have revamped our entire brand look, feel and experience. Julie, our trademark icon, now looks confidently up, into the future and towards her next aspirational adventure. The colourful rays that emanate from her marks the brand's incredible zest for life. We ask you to join her. Look up, smile, put on your best energy, grab a pack of your favourite Julie’s Biscuits, and join her in her amazing adventure.