The American Simmental Association believes the best way to serve its members, its members’ customers and the beef industry is through continual improvement and use of genetic and associated technologies. As such, the Association will continue to be a worldwide leader in the development and integration of these technologies for the beef industry. The Association will initiate and foster relationships with like-minded entities to enhance our ability to achieve this objective. The Association will be widely recognized as having an unyielding commitment to scientific principles and as a hub for the industry's most progressive seed stock producers – an organization that is extremely cooperative with all facets of the industry and tirelessly devoted to the success of its members and its members' customers.