schuh is a shoe shop. That much you probably already knew. You probably didn't know that we were born in Edinburgh in 1981 with a simple philosophy: "To provide individual high fashion footwear, sold in a unique and exciting retail environment" Since then, that simple philosophy is still holding true, only we now have over 100 stores across the UK and Ireland, a highly successful website as well as a glittering trophy cabinet that tells us that we're pretty good at selling shoes. The secret behind this success is closely guarded, but it comes from having nice people, hardwork and dedication.