PRISM was launched in 2009, by founder/creative director Anna Laub – an ex-style editor – born out of a desire for optical glasses that were both fashionable and functional. Her love of sunnier climates, together with her obsession with functionality and an attention to detail, has brought her to develop her minimal aesthetic into a whole range of resort wear products. From beachwear and swimwear to beach bags and espadrilles; each category maintains the same ethos – luxury products that are equally functional as they are beautiful. Celebrating traditional craftsmanship, all PRISM products are made in Europe at family run factories – combining skilled workmanship with modern design. The eyewear collection is handmade in the Treviso region of Italy; the historic home of glasses-making – cut from blocks of acetate, exclusively developed for PRISM, each frame is as unique as the wearer. PRISM opened its first flagship store on Chiltern Street in the burgeoning Marylebone area of central London, in March 2014. In December 2014, PRISM won The Emerging Accessory Designer of The Year at the British Fashion Awards. Instagram: https://www.instagram.com/prism_london/