99p Stores Ltd was founded by Entrepreneur Nadir Lalani in January 2001. He opened his first store in Holloway in London, and continued to open 3 more stores that year. In 2002 Nadir decided to expand the business throughout the UK. He has rapidly developed 99p Stores and when London Road, Brighton opens this will take the total to 117 stores. He has opened 54 new stores this year (47 of which are ex- Woolworths stores) serving 1 million customers per week!