The Publishers Audience Measurement Company (PAMCo), is the governing body which oversees audience measurement for the published media industry. We are responsible for the new joint industry currency (JIC) called PAMCo – Audience Measurement for Publishers in place of NRS data. Our funding stakeholders are News Media Association (NMA – representing Newsbrands), Professional Publishers Association (PPA – Magazine Media) and the Institute of Practitioners in Advertising (IPA – Advertising Agencies). Our board also has representation from The Incorporated Society of British Advertisers (ISBA), and a research specialist, currently our research partner, Ipsos MORI.