The company Embawood that was activated in 1996 has been at the service of the customers for 20 years. During this period, there have been remarkable changes within the outfit. The company chose the customer based strategy as its keystone and acted mainly according to this principle. Qualitative system was renewed in order to cognize the welcoming style in furniture. The Consulting Company that was invited from Germany introduced the real “German quality” to the industrial by upgrading the qualitative system. Service level was elaborated and skipped a grade. Customer care line and post sale service system were launched. Free delivery and configuration service is presented during 24 hours after purchasing furniture, in all the being acted countries. Generally, guarantee period for the products is 2 years. Exuberance of selection among the collection of products, modern and fashionable design, quality control, post sale service, customer based strategy and such other principles enable the company Embawood to introduce its products in foreign countries.