thelab is a performance-driven agency that helps leading brands evolve to win. Our collective of designers, writers, technologists, strategists, creators & big thinkers collaborate with our clients & agency partners to deliver work that connects. We provide a tailored approach that works across our key areas of expertise to provide the best combination of services and support for every project. INSIGHTS: We ground our work in the needs, expectations, and goals of our clients’ customers at every stage. - Consumer Segmentation - Journey Mapping - Quantitative & Qualitative Research - Target Profiling & Personas - User Testing & Heat Mapping - SEO & SEM - Social Media Strategy CREATIVE: We’re experts at engaging audiences through captivating visuals, compelling storytelling, and innovative design. - Accessibility Compliance - Competitive and Performance Audits - Big Swing Concepting - Brand Development - Content Strategy & Creation - Creative Strategy & Direction - Design Systems - E-commerce - Paid & Owned Social - Performance Creative Programs - Messaging Strategy & Copywriting - Motion & Editing - UI/UX Design TECHNOLOGY: We build platforms, databases, and experiences that surprise, delight, and connect customers more deeply with brands they care about. - Analytics Configuration - AI-powered Feature Development - CMS Implementation - Full Stack Engineering - Full Scale Re-Platforms - Front/Back End Development - Manual & Automated Development - Responsive Development Find us in New York City, Los Angeles, Istanbul, & Sydney—let’s chat.