Consciously or not, organizations that effectively control their image, their outreach efforts and — ultimately — their success, internalize two truths: 1. Communications is a process, not an event; and 2. A consistent, compelling story will outsell cold, emotionless features and benefits over the long haul. MLMC was started in 2004 by Megan Licursi, a communications professional with more than 10 years of experience.