Founded in 2001, SR Labs is a European leading company dealing with eye tracking technology in all its forms and applications: scientific research, usability and UX, marketing and advertising and medical market. Thanks to more than 18 years of development and research, SR Labs has gained an extensive experience in gaze-based human-computer interaction. Today SR Labs aims at expanding its business internationally with a continuous exploration of new application fields such as neuro-marketing, sport research, automotive, education and more. SR Labs Business Units 1. Healthcare - Design and development of assistive technology interfaces (iAble) - On-site installation and after sale support service - Training and workshops on augmentative technologies for children and for education purposes 2. Marketing & Usability - Usability and User Experience test of applications, websites and user interfaces - Packaging and advertising performance (look & feel, visibility, attractiveness) - In-real-world research with wearable Eye Tracking devices - Tailored consultancy based on customer needs 3. Scientific Research - Tobii Pro and Tobii Dynavox authorized reseller - Training and workshops on Eye Tracking technologies and methodologies - Ad hoc applications development 4. Eye Tracking Integration - Digital Signage and Retail - Gaming and Entertainment (museum, fairs, exhibitions,etc.) - Medical applications - Security and Control Rooms