Championing and improving the practice and practitioners of marketing effectiveness. Effie stands for effectiveness in marketing communications, spotlighting marketing ideas that work and encouraging thoughtful dialogue about the drivers of marketing effectiveness. The Effie network works with some of the top research and media organizations worldwide to bring its audience relevant and first-class insights into effective marketing strategy. About the Effie Awards - Awarding ideas that work The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand's success. Since 1968, winning an Effie has become a global symbol of achievement. The Effie Awards were launched in 1968 by the New York American Marketing Association as an awards programs to honor the most effective advertising efforts. The award now honors all forms of effective marketing communications and the companies and individuals creating effective work on six continents and over forty countries Effie Belgium VZW is administered by UBA, ACC, STIMA & UMA. The Effie Belgium program is powered by effectiveness believers Medialaan, VAR, Clear Channel, Sanoma and Ivox.