Dangler is a company founded by 3 brothers, who realized that there was no fast, easy or enjoyable method to sell fishing tackle online. Therefore the 3 founders came to the idea of building a marketplace, where both 2nd hand items and brand new items could be sold. Both retailers and manufacturers can actively sell and purchase items on the marketplace alongside the everyday angler, this creates a marketplace that offers all aspects of fishing tackle, and by integrating this marketplace as a platform to socialize, Dangler revolutionizes the way that fishing tackle will be sold.