Hubble Contacts (Hubble) pioneered private label daily contact lenses sold directly to consumers through a subscription-based e-commerce business model. The company was founded in 2016 with the mission of delivering high quality lenses at an affordable price point in a manner that had never been offered before. Historically, four manufacturers controlled about 95% of the contact lens category in the United States and Canada and set prices much higher than a fair and open market would tolerate. Enter Hubble: a company offering a more affordable and consumer friendly option than any product currently on the market. Hubble recently launched ContactsCart, offering its customers alternative manufacturer brands including Bausch & Lomb, CooperVision, and Johnson & Johnson at a meaningful discount. The company is also exploring strategic opportunities for new product launches including toric lenses, eyeglasses, as well as entering new distribution and retail channels. Due to the rising prevalence of eyesight disorders coupled with an increase in consumer spending, Hubble is uniquely positioned to capitalize nationally and internationally on the growth of a global contact lens market predicted to reach $17.7 billion by 2025.