We’re a brand of beauty lovers in Brooklyn, New York with wild imaginations and an obsession with hair. We make products and tools that we love to use and share. All made with powerful ingredients and innovative technologies, that deliver seriously proven results. We want to be kind to the planet, animals and each other. That’s why we’re certified cruelty-free, vegan and non-GMO. We’re also free from sulfates, parabens and phthalates and 100% recyclable, forever!