Mission of the Downtown Raleigh Alliance (DRA): Advancing the vitality of Downtown Raleigh for everyone. The DRA facilitates this mission through five goals: 1) Build a culture of authentic engagement and inclusion with Downtown’s diverse community; 2) Foster a thriving and diverse storefront economy; 3) Facilitate strategic partnerships to produce positive, balanced activations across Downtown; 4) Improve physical connectivity and accessibility within and around Downtown; 5) Position the DRA as a reliable, responsive, representative, and mission-directed.