Kicks Count is a UK's leading fetal movement awareness campaign. A registered charity, it that aims to empower mums-to-be with knowledge of baby movements and the confidence to trust their instincts. Kicks Count was founded in 2009 by a mum determined for others not to experience the tragedy she had - losing her precious daughter to stillbirth. As a baby’s movements are a key sign that they are healthy, the charity leads the way in educating mums about the importance of getting to know what is normal for their baby.