Greenfield is a 501(c)(3) organization on mission to inspire joyful eating and build a more resilient and nourishing food system. At Greenfield, we want to make it easier and more intuitive for consumers to support alternatives to factory farming and to eat in ways that align with their values. We conduct legal and regulatory analysis along with field research to identify policies and practices that perpetuate the current dominance of factory farming. We then apply this research to develop programs and policies that support more sustainable and humane agricultural practices. We work closely with small- and mid-sized farms that prioritize animal welfare and environmental stewardship, and we spend time with consumers from all walks of life, learning about the pressures and motivations that influence their eating and purchasing decisions. From these experiences, we develop programs designed to help consumers access better, more sustainable products in ways that address their needs for convenience and reliability.