“Improving lives by connecting fans, artists and the industry.” That’s the overriding mission of the Academy of Country Music---whether through the annual ACM Awards show or the organization’s charitable arm, ACM Lifting Lives. In the 50-plus years since its inception, the Academy has grown from a regional Southern California trade organization to a national powerhouse dedicated to a higher purpose. Please see our website https://www.acmcountry.com/about-us for more about The Academy of Country Music.