Conscious Hospitality. 11 Howard’s conscious approach to hospitality promotes the reassuring nature of familiarity, creating habits, routine, and comfort—but offset with surprise and adventure. In other words, 11 Howard provides a clean slate where guests can write their own New York stories. 11 Howard is a partner with Global Poverty Project whose mission is a world without extreme poverty by 2030. By Booking your stay directly with us, a portion of your room rate will be donated to GPP to help fight extreme poverty and inequality around the world. With its very casual luxury, 11 Howard is destined to become a classic. This innovative hotel, where Danish minimalism meets New York realism, answers the call for a relaxed, smartly curated place to stay in SoHo. Conscious Service. 11 Howard’s inventive service is never in the way but always there. From check-in to luggage assistance to room service to concierge requests, you determine the level of interaction you desire: you can receive friendly personal attention from the 11 Howard team or access services from your own cell phone or in-room tablet. We have even rethought the traditional minibar: guests curate their own refreshments, which include numerous options for health-conscious travelers.