webhotelier | primalres is a travel tech group serving the tourism industry during the last 15 years. It holds a leading position in Greece & Cyprus and is among the largest of its kind in Europe. The group offers innovative and reliable solutions to 17.400+ hotels and other accommodation providers in 38 countries through a world-class e-business ecosystem that includes: webhotelier booking engine, primalres channel manager, property management systems such as the cloud-based hotelizer, the on-premises hotel works, loggia integrated platform for vacation rentals, as well as roompay a hospitality-focused payments management system powered by Viva.com. Its ecosystem is complemented by a wide range of interconnected add-ons such as a dynamic B2B marketplace for direct bookings with 35.000+ travel companies, metasearch connectivity, a real-time reporting and analytics suite, as well as a dynamic pricing app. A number of renowned workspace apps that seamlessly integrate with all core products increase the value of the ecosystem and create significant synergies: RateParity direct booking conversion optimization platform, Verity guest loyalty management and CRM platform, Quotelier direct requests management platform, Book a Space all-in-one MICE booking solution, as well as BEONx the world’s #1 sustainable profitability platform for hotels. The group employs 125+ people that provide high level support & consultation services, contributing significantly to the digital transformation of hotels and accommodation providers around the world, as well as in maintaining their competitive advantage within a rapidly evolving online environment.