MINISO is a Japan-based designer brand, updating products every seven days, pricing at a low level and targeting at intelligent consumer product chains. The brand sets the trend of personalized intelligent consumption in the frontier market of household consumption. MINISO was co-founded by Japanese designer Mr. Miyake Junya and Chinese young entrepreneur Mr. Ye Guofu in Tokyo, Japan, with the former serving as chief designer At present, MINISO has reached strategic cooperation agreements with more than 50 countries and regions including Georgia, the United States, Canada, Russia, Singapore, the United Arab Emirates, Korea, Malaysia, Hong Kong (China) and Macau (China), with an average monthly growth rate of 80 - 10 stores.