Rec.0 Experimental Stores is an experimental concept of fashion brands, creativity and heritage. For three days, disused industrial buildings in the Rec neighbourhood are transformed into pop up stores of quality brands. Each brand sells special stock in the scenario that includes concerts, Dj sessions, screenings, exhibitions, poetry recitals and other cultural activities. Rec.0 is a new model of retail, the shopping fair which takes place twice a year in old industrial area of the Rec, in Igualada (Barcelona).