The Global Alliance for Public Relations and Communication Management is the confederation of the world's major PR and communication management associations and institutions, representing 320,000 practitioners and academics around the world. Vision The Global Alliance's vision is to enhance the role and value of public relations and communication management to organizations, and to global society. We pursue this vision by convening and serving the profession, helping to find universal principles that unite our professional associations and their members, while embracing a diversity that enables different applications in different parts of our global community. Mission The mission of the Global Alliance is: To unify the public relations profession To raise its professional standards all over the world To share knowledge for the benefit of our members To be the global voice for public relations in the public interest Values Collaboration Professionalism and Credibility Integrity Innovation and Change Openness and Dialogue