diotti.com is a furniture retailer fully integrating the physical store to the digital platform. The physical store is conceived as a "factory" for quality content and allows consumers to experience its offer; the digital platform allows remote assistance and sales and works as an in-store tool for configuration, pricing and order management. diotti.com was born from the merge between Diotti A&F (active since 1911 as an artisanal workshop and since 1967 as a furniture shop), and Area D. (active since 2008 in order to conceive and launch new distribution models for the furniture business). Today diotti.com integrates all previous experiences in a single unified commerce strategy.