Robinsons Supermarket Corporation is one of the largest supermarket chains in the Philippines today. Its first branch, Robinsons Supermarket Cebu Fuente, opened in 1985. Today, it has 278 branches across the Philippines. Robinsons Supermarket belongs to the Robinsons Retail group along with Robinsons Department Store, Handyman Do It Best Center, Robinsons Appliances, Top Shop, Dorothy Perkins, Wallis, Toys R Us, and True Value. Robinsons Supermarket seeks to educate and empower its customers on their choice of foods and products to promote healthy living and proper nutrition. Its slogan, Eat Well Spend Less, captures this philosophy. Under the Eat Well Spend Less campaign is the Apple Tag Specials, a promotion that offers discounts and premiums on selected healthy products. Its Whole Health section, a destination area, groups foods and products according to their health benefits. To complement this are activation programs such as nutrition counseling, bone scanning and blood sugar testing that are free of charge. It also offers a wide selection of meats, seafoods, fruits and vegetables and organic produce in its Fresh section. This unique philosophy is complemented by well-designed stores that offer convenience and good service. Robinsons Supermarket features a wide variety of merchandise that allows shoppers to complete their grocery shopping under one roof.