We believe in freedom of style in celebrating moments, big and small in standing up and standing out in the power of brightening someone’s day in limited cost and unlimited possibilities At Bling, we do what we do so you can show who you are. That’s why we created Bling Jewelry. To be the place you go for stylish, high-quality, this-is-me jewelry—no matter who you are. Because everyone has a touch of the adventurer in them and more than one side to express. Who doesn’t need something classic and something trendy? Something for fun and something for those special days in life you’ll always remember. And don’t forget something for the people you love. How do we put our collection together? We listen to what you want—and use our finely honed fashion sense, so we see not just what fashion dictates but what people fall in love with and buy. Then our team of designers and manufacturers deliver the pieces you want—to our quality levels and for our great price. There’s always new inspiration to dive into. You may notice our latest inspiration in our logo and new signature piece. They express endless luck and love—two things everyone can use a little more of. At Bling, we do what we do so you can show who you are. OUR INSPIRATION The joy and spirit behind our fashionable jewelry stems from our founder – Elena Castaneda. From the warmth and diversity of her Peruvian-German roots and entrepreneurial New York upbringing, she created the diverse, top-selling collections. As a woman of many distinctions—image consultant to the international glitterati, Manhattan boutique owner, and pioneer in online sales—she knew she could bring the style of the stars to everyone in an easy, affordable way. Today Bling is a number-one-selling fashion jewelry site and a multi-million dollar company producing jewelry around the world. Elena keeps our collections fresh and on trend while building her vision of sharing joy, luck, and love.