The Canadian Channel Chiefs Council (C4) is the voice of technology channel professionals in Canada. Membership consists of IT vendors, solution providers and distributors that are on the front lines of solving major IT business challenges. These professionals are responsible for developing long-term profitable strategies for channel partners along with innovative solutions that provide a return on investment for customers. C4 is dedicated to advancing the growth of channel professionals through education, research, events, and advocacy. C4 is incorporated under the Canada Not-for-Profit Corporations Act and governed by a volunteer Board of Directors. It is affiliated with Computer Dealer News (CDN), a media property of IT World Canada.