CREATIVE DESIRE REACHING THE TOP With the brand statement “A deeper understanding”, TPBank always strives to bring the most effective banking and financial solutions and products, built on the foundation of deeply understanding the needs of customers. Taking digital technology and innovation as the pillars of development, TPBank is always a pioneer in modern banking product and service trends, with its own bold identity, affirming its position as the No.1 Digital Bank in Vietnam. VISION To become one of the leading commercial banks in Vietnam with cutting-edge products and services, to contribute to the prosperity of Vietnam. MISSION * TPBank provides perfect financial products and services for Customers and Partners, based on advanced, modern and highly-efficient technology infrastructure. TPBank operates on transparent, secure, efficient and sustainable platform, aiming at maximizing shareholder’s benefits. * TPBank creates optimal conditions for staff to have a good living standard and promotes their creativity as well as career development. * TPBank makes high commitment to social responsibility, community activities for the sake of human and national prosperity. CORE VALUES 5 core values below are solid foundations to build up TPBank’s brand name: * INTERGRITY: Integrity and honesty are the most important professional ethics to each bank staff. * INNOVATION: Each individual is urged to innovate in both awareness and action, giving out ultimate creative solutions to bring true added values to the Bank and to customers. * PROGRESSIVENESS: Each individual strives to improve personal capability, to achieve potentials of both individual and team. The bank creates best conditions for each individual to reach perfection. * SYNERGY: Solidarity, cooperation, commitment and sharing at work, high realization of each individual’s values lie in TPBank’s values. * PERSISTENCE: Being consistent and courageous to overcome all challenges and achieve successes.