ID Africa is a Pan-African marketing communications, public relations and strategic advisory firm helping consumers, brands, organisations, and governments communicate and connect better with the people they care about. Through local and regional adviser-led outfits, ID Africa uses a combination of owned media consumer insights, market knowledge, vast content production studio and editorial distribution, and super-advisers, to design and execute award-winning and impactful work across the African continent. IDA is also home to Netng, Neusroom and 234Star, which are some of Nigeria’s most prominent digital media platforms focused on youth and popular culture. The company also organises the annual NECLive, West Africa’s largest gathering of entertainment and creative industry professionals, which is also the longest running conference of its kind in the region. In 2019, ID Africa was named Best Digital PR Agency at the Lagos NIPR Awards.