This is not a PR Story, but it is a story about PR. Nineteen years ago an idea was born. This idea was nurtured with great care and support until it was nourished and became an entity that sets standards in Public Relations and Communications. Editor PR started in 1998 and since that date till this very moment, it has become a bench mark for professional PR activities in Egypt. Editor PR provides a range of PR and communication services that include but are not limited to media monitoring files with analytical tools, press releases, organizing highly successful press conferences, events, and crisis management scenarios that were admirably handled are just some of our activities that have given us our reputation. The media scene will never forget Editor’s unique state of art work with giant clients like Coca Cola, Vodafone, DHL and other great brands Prior to starting any activity, we deploy a scientific approach that enables the client and us to identify their communications gap, their current perception and the most effective measures to reach their target.