Buddha said that we have two ears and one mouth, so that we can listen twice as much as we speak. NovaTools was built on this premise. We believe it’s important to listen to your landscape and hear what your audience has to say so that you in turn can speak to them effectively. In this day and age, social buzz and media coverage can make or break a business. When you’re being spoken about, isn’t it best to be fully informed so you can craft the best response? Nova Tools provides brands with real-time insights into what’s happening in their marketplace and allows them to analyse and optimise their content accordingly. The innovative algorithm gathers and stores your data neatly, reporting on trends, tracking keywords and matching social chatter with targeted advertising for more effective marketing conversion rates. Reporting is made easy and the user interface can be managed by anyone. Consider Nova Tools your own dedicated newsroom, which allows you to tap into data, pop culture and trends using some of the best software available. It’s the sort of technology that brings transparency to complex systems. It deploys scalable machine learning and analytics systems across the most critical commercial institutions in the world to solve some of the hardest analytical problems of our time. Nova Tools is committed to the idea that mankind’s newest technology—artificial intelligence—can and should be used to better understand our oldest and most complex social and economic systems. It’s a no-brainer for new age brands.