Accent is a Swiss consultancy for the development and management of international brands. International brands transcend mere product marketing – they are drivers of transformation and progress. Creating international brands is about bold and original thinking: being at the forefront of innovation, opening new horizons, uncovering ideas with the potential to move people and change the world. International brands are also complex systems, encompassing numerous touch-points across regions with diverse technological standards and cultural norms. Their eco-systems constantly change. To design systems that are both adaptable across different markets and cultures and globally consistent, disciplined attention to implementation details is vital.