Founded in 2004, North Carolina-based MSIGHTS provides cloud-based marketing data integration services to some of the world’s most sophisticated global advertisers. As marketing channels proliferate, so do the data sources marketers must examine in order to quantify results and guide strategy. MSIGHTS services make marketers more efficient and successful by providing a single view of overall marketing performance with actionable insights on what works and what doesn’t. The MSIGHTS cloud-based platform automatically collects and reconciles disparate data, making it immediately available to fuel a wide variety of analytical and visualization tools.