"The family owned, locally operated, boutique distributor of rising star brands"... Our Core Principles... We treat our customers & employees right… Like Family! Competitive pricing with a great variety of products. Inventory stock levels "above" industry average. We realize success comes when we help our salons become successful. When there is a problem, WE FIX IT! Daughter Driven... "Mother knows best"... In life, most of us are taught that "Mother knows best and if you do what your Mother taught; you are on the right path". At Life of Riley , we have taken an Irish twist to that and believe that it is our responsibility to improve this industry for the next generation.