From local baker to international family business People have been enjoying our pastry since 1904. Hermanus Daelmans started his local bakery in Vlijmen (near Den Bosch). The sole trader grew over the years to become a modern, international and independent family business. But these products are still as tasteful as they were then. This is why we are proud to say that more than a billion of our products are enjoyed each year! Cakes and pastries for private labels We produce absolutely delicious cakes and pastries for tens of national and international private labels at three locations. We work intensively closely with pretty much all major retailers and “out-of-home” organizations from our head office in Nieuwkuijk and our offices in the UK and the USA. Our products are available in pretty much all supermarkets in the Netherlands and are exported to at least thirty countries. Market leader We are the national market leader in coconut pastry and speculaas biscuits and worldwide market leader in caramel waffles (syrup waffles). We invest in growth as expansion enables us to make the best pastries, which retail chains can confidently entrust to their private labels. Would you like to know what we stand for? Then read our vision and mission and take a look at our values. Would you as a retailer like to know how together, we can help you increase sales of your cakes and pastries? The read more on partnering or contact us directly.