It all began in 1999 when co-founder and CEO Edward Wimmer IV had a close call with a truck while running. He then teamed up with his father to create the best wearable ID in the business. ROAD iD exists with the goal of saving lives, delivering peace of mind, and fueling adventure. We strive for excellence in all categories, from being the leader in athletic identification gear in running, cycling, and triathlon markets to providing legendary customer service. Our IDs provide peace of mind and are key tools used by first responders. If you cannot speak for yourself, your ROAD iD will speak for you. A portion of each order is donated to 4 Paws for Ability as a part of our company cornerstone, Purpose Over Profit. Visit roadid.com or call us at 800-345-6336.