Littledata boosts the performance of Google, Meta and Klaviyo campaigns by tracking more customers Top Shopify brands rely on Littledata to optimize their marketing channels and track more revenue. Littledata connects revenue with customer data in Google Analytics (GA4), Google Ads, Klaviyo, Facebook Ads, Instagram Ads, TikTok, Pinterest and more. Supercharge your campaigns and analytics by combining the best of first-party data with server-side tracking, built by data experts for data experts. Optimize every channel by connecting Google, Meta, Klaviyo, and more Empower your team with the first-party data they can use in platform Target high-value shoppers by tracking customer lifetime value (LTV) No more dumb ads with server-side connections for Conversions API (CAPI) Power up your Google Analytics (GA4) with full Enhanced Ecommerce data