We process millions of signals every day from hundreds of sources to generate comprehensive risk profiles for publishers and other advertising supply chain players. We use that information to intelligently interrogate sites and find the ones that produce exploitative behavior. Many existing risk detection solutions rely on personally identifying information (PII). As user and impression level tracking is becoming less reliable, agencies are looking for complementary datasets to close the gap left by these changes. Unlike click or impression trackers, DeepSee’s analytics are not predicated on collecting large amounts of data from web users. DeepSee looks at the nature of websites and their networks to discover places that harbor fraud. Where on-page trackers capture a point in time, DeepSee captures the journey, end-to-end, that a user might take.