Javelin Group, part of Accenture Strategy, provides strategy consulting and digital transformation services to the world’s leading retailers and consumer brands. Javelin Group helps clients improve their competitiveness by anticipating and responding to the rapid changes in customer shopping habits and retail technologies. As retail specialists, Javelin Group's strength lies in its unique ‘vertical’ model. The focus on retail means the team has a deep understanding of this sector and of all the essential retail disciplines needed to address the challenges of retailers and brands in adapting to the new consumer era. These disciplines cover retail strategy, international retail expansion, organisational design, supply chain and fulfilment, technology planning, retail store formats and locations, website and cross-channel customer experience, technology development and analytics, as well as retail acquisitions and disposals. Clients are retailers (including many of Europe’s top 50 retailers), brands, B2B distributors and private equity investors in retail, as well as shopping centre developers and investors, all across the world. In June 2015, Javelin Group was acquired by Accenture Strategy to expand its capabilities in helping the world’s leading retailers and consumer brands accelerate their digital transformation.