LifeCents is a wellness platform that inspires and motivates people to improve their financial health and well-being. We inspire people to start their journey to a healthier financial life and empower them to acquire the knowledge, build the habits and gain the confidence they need to make smarter everyday decisions. LifeCents’ unique approach engages people to transform information into action and leads to lasting improvements in users financial IQ, Habits, and Mindset. Our proprietary AI engine connects people to products, services and partners relevant to their personal financial needs, and the integration of gamification features sustains engagement, helping users take steps – both large and small – towards achieving their financial goals. Organizations that work with LifeCents benefit from improved consumer engagement, enhanced customer relationships and access to robust data and analytics. LifeCents is a venture backed company and clients and partnerships include Fortune 500 companies, financial service providers, government agencies, nonprofits and employers.