Midwest Business Capital, LLC is a privately owned, asset-based lender committed to providing small to medium sized businesses with flexible, efficient, and innovative solutions to their financial needs. The consolidation of financial institutions has created a significant market opportunity for alternative lenders like Midwest. As banks focus more and more on their efficiency ratios and larger transactions, it has left a gap in the market for private finance companies to provide small to mid-sized businesses seeking financing (i.e. working capital, machinery and equipment, or real estate loans). As a result, the demand for asset-based financing has been increasing, while the number of available lenders has been decreasing. Asset-based financing differs from the more traditional bank lending approach as it is based largely on the value of the company’s assets. Midwest’s overall philosophy is to make secured loans to well managed viable businesses that with adequate working capital can meet their strategic objectives. Key to Midwest's marketing plan is leveraging different networks within banking, accounting, legal, and consulting communities. The company will also engage in direct mailing, print advertising, and direct calling, in addition to participating in industry associations. Midwest Business Capital is positioned to capitalize on the growing need for alternative asset-based financing solutions among small to mid-sized businesses. The company's strategic focus on secured lending, coupled with a rigorous monitoring approach, mitigates the risks associated with financing businesses considered to be higher risk by traditional standards. Midwest works with banks and other lenders who are unable to service new or, continue servicing, existing clients.