Noise Pop Industries (NPI) was formed in 2006 as an engine to take the successful Noise Pop brand into new arenas of entertainment, culture and business. Based around a celebration of cutting-edge music, film, and culture in San Francisco that was founded in 1993, Noise Pop Festival has become an institution - an important annual West Coast event that attracts the best and brightest in underground and independent music. Noise Pop Industries encompasses the live events promotion activities of Noise Pop Presents such as Noise Pop Festival and 20th Street Block Party, the digital advertising business for leading nightlife and entertainment site DoTheBay, the events-as-a-service business WHTLBL which provides full-scale production, marketing, and other event services to a select list of brands, non-profits, and civic organizations, and the Bay's first year-round outdoor cinema The Cut. The WHTLBL business includes all work done on behalf of or in conjunction with other parties such as Mill Valley Music Festival, the Cal Academy Nightlife series, and SF Park Alliance’s Sundown Cinema and Due South concert series.