The Superyacht Life Foundation is a collective marketing programme devoted to attracting new audiences to charter and ownership in order to grow the industry. By challenging misconceptions and improving the perception of superyachting, the whole industry will benefit from the growing number of ultra-wealthy. Our strength lies in its independence. As a brand-neutral campaign, Superyacht Life serves the entire industry, with companies and competitors across the spectrum banding together in one orchestrated, collective campaign, allowing the industry to put its best foot forward and showcase the lifestyle, people and places behind the exceptional experiences – all with the aim of growing the industry.