Sportball has been encouraging kids to “play with passion, play for fun” since 1995, when we first introduced our innovative multi-sport programming. Sportball was one of the first programs of its kind to focus on building developmentally appropriate skills through non-competitive sports, games and activities – and the company keeps evolving to make sure that it delivers the best in sports programming for kids under 12, whether that means partnering with leading research institutions, offering adapted programs or working with schools to enhance existing physical education programs.