a rural development social enterprise based on local potency with social business approach, aim to improve the economy of rural communities. Established since December 28th, 2018. Indonesia has 74.961 rural areas, but 65% of it goes to disadvantaged region. Besides, 57% of Indonesian lives in urban rather in rural areas. Predicted in 2045, the numbers will be 70% together with demographic bonus happened in Indonesia, where the youth has more numbers in population. So what do you think will happened in rural areas without youth and their creative ideas to develop rural? FAM collaborate with NGO, government, community, company, organization or individual to maximize rural potency with social business approach to improve the quality of life in rural area. FAM conducts rural potential mapping, capacity building, institutional strengthening, rural product development, branding & marketing. Rural development activities are carried out contextually adapted to each rural areas. Whoever & where ever you are, let's collaborate with FAM Rural for creating more sustainable rural area.